How I secured and closed 60 short sale listings in 3 years without cold calling... and how an agent copied this exact system to close hundreds of short sales in Arizona.
Register For The WorkshopThis is the first cohort. You're getting in before this workshop goes public in July 2026. Founding members pay $97 and receive full C.U.R.E. certification — the same designation future cohorts will pay significantly more for. This pricing will not be available after the live launch.
Hi, I'm John McConnin. I'm a California Real Estate Attorney and Broker. When I first started in real estate, I had zero experience selling homes.
But within two years, I had secured and closed 60 short sale listings in San Diego alone and referred hundreds more across the country. I wasn't a marketing genius... I just tracked the customer journey. By putting up YouTube videos and website articles, and watching Google Analytics, I learned exactly which pages turned scared homeowners into clients.
I founded UpsideDownRealEstate.com in 2007. I knew what converted people at the beginning of the short sale market, and I know how those rules have changed today. The California Association of Realtors even selected me to train Realtors statewide on listing and negotiating short sales. What I built back then is what everyone now calls "content clustering" and "customer journey mapping."
Before December 31, 2025, agents could drop a home's price, get the short sale done, and the homeowner walked away clean. The Mortgage Debt Forgiveness Act protected them from owing taxes on the forgiven debt.
That Act expired December 31, 2025.
Now, a $100,000 shortfall can be treated by the IRS as ordinary taxable income for those with recourse loans... and it can even be treated as income with a poorly written approval letter, even for some borrowers with non-recourse loans.
The agent who just drops the price to get the deal done is now handing their client a six-figure tax bomb. And almost everything on the internet... including my old videos and every trainer's outdated workshop... is still operating on the old rules.
The Opportunity: Content marketing for this market is wide open again. The void left by outdated advice is massive. The agent who steps in with the right knowledge becomes the trusted local authority almost immediately.
4 core modules. Practical, not academic. Built for working Realtors who want to start generating underwater listings right now.
Why Everything Changed January 1, 2026
The Consultative Framework
Content Marketing That Generates Leads
Converting Leads Into Listings
As a Founding Member, you get the complete live workshop and everything below for just $97 — our lowest price ever, available only to this first cohort:
Your certified status. Built specifically for the post-Mortgage Debt Forgiveness Act market. Instant authority in a market full of untrained agents.
$997 ValueThe core workshop outlined above, including the Client Acquisition System and the Anatomy of the Short Sale Authority Website.
$1,294+ ValueAccess to our private network for Realtors. We'll have periodic Q&A sessions, post answers to your questions, and share video updates as tax laws and lender behaviors shift.
$47/month ValueYou're not watching a recording. You're going through this with John live in July 2026, including Q&A. Future students get the recorded version. You get the real thing.
$497 ValueGet Everything For Only:
Includes Live Workshop Access & 1st Year C.U.R.E. Certification.
Price increases after our July 15th Live Workshop. Lock in your spot now.
(Annual certification renewal at $97/yr. Cancel anytime.)
Founding member pricing ends when the live cohort fills or the July 2026 launch begins — whichever comes first.